Established by Craig Davies with just two clients. Working as a Sales Manager using SugarCRM for an Address Lookup specialist company and as a BDM for a small, local IT firm.

Craig played a key role in building business communities, establishing 4Networking in East Anglia and growing it to over 150 members with 12 regular meetings. This experience reinforced the importance of strong relationships and networking in driving business success—values that remain at the heart of Target Cloud today.

As Target Cloud grew, Sara joined the team to focus on managing the business and ensuring smooth operations. Her leadership and organizational skills have been key to our continued success, allowing Craig and the technical team to concentrate on delivering exceptional CRM solutions.

Craig’s commitment to Zoho deepened when he attended the Zoho One launch in Chennai, gaining firsthand insight into Zoho’s vision for integrated business solutions. This experience strengthened our partnership and allowed us to bring even more value to our clients through expert knowledge and practical implementation.

Craig’s dedication to continuous learning and expertise led him to attend Zoholics in Austin, Texas, where he gained official Zoho certifications. This hands-on experience with Zoho’s global team reinforced our commitment to delivering best-in-class CRM solutions and staying ahead of the curve in technology and best practices.

One of our proudest milestones was implementing Zoho CRM for a large cruise line company, migrating them from a 20-year-old legacy system to a modern, cloud-based solution. This project involved complex integrations to connect multiple systems and streamline operations, showcasing our ability to handle enterprise-level requirements while maintaining Zoho’s flexibility and simplicity. It reinforced our reputation for delivering tailored solutions that meet unique business needs across diverse sectors.

Continuing our mission to simplify CRM adoption, we developed and launched the CRM Toolkit for Zoho CRM—a practical resource designed to help businesses implement and optimize their Zoho systems with ease. One of its standout features is type-ahead address lookup, which speeds up data entry and ensures accuracy by automatically suggesting verified addresses as you type. Combined with best practices, templates, and actionable guides, the CRM Toolkit empowers teams to onboard quickly while maintaining clean, high-quality data.

We’re proud to have hit our 250th successful Zoho CRM implementation—a major milestone that reflects our experience and dedication to helping businesses transform with Zoho. Along the way, we achieved Zoho Premium Partner status, a recognition of our expertise, commitment to quality, and ability to deliver advanced solutions across Sales, Marketing, and Service applications. These accomplishments reinforce our position as a trusted partner for businesses looking to maximize the power of Zoho.

To deliver even more value to our clients, we’ve established strong partnerships with UK-based Zoho experts and developers. These collaborations allow us to build custom solutions, create advanced integrations, and extend Zoho’s capabilities to meet unique business requirements. By combining our CRM expertise with specialist development skills, we ensure our clients get tailored, scalable solutions that truly fit their needs.

In 2024, we celebrated 10 years in business—a decade of helping small businesses transform with Zoho. To mark the occasion, Craig took a summer sabbatical that included an adventure race in Croatia, reflecting the spirit of challenge and growth that drives Target Cloud. This milestone was not just about looking back at our achievements, but also about recharging and preparing for the next chapter of innovation and client success.

To strengthen our presence in the UK small business market, Tommy joined the team to lead marketing initiatives and drive growth. His focus is on creating campaigns that showcase the value of Zoho solutions for small businesses, ensuring our message reaches the right audience and helping more companies start their cloud journey with confidence.